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Startup Wisconsin Newsletter

The job is fine. That's the problem.

Published about 2 months ago • 1 min read

Startup Wisconsin Blog  |  August 25 2026


Featured article

The Job Is Fine. Idea Fund of La Crosse Thinks That's the Problem.

A college friend cut Travis Erath off mid-conversation to say "please, find me a job." Her job was fine. That was the whole complaint, and it turned out two other people in the room felt the same way.

Travis is the new Talent Partner at the Idea Fund of La Crosse. He built a prototype of the portfolio career site while he was still applying for the role, and a good chunk of it survived into what went live on August 5.

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A lot of what happens in Wisconsin never makes it past a LinkedIn post.

So how does anything end up here? Someone tells me.

Reply with a story, a founder, or a name I should know. I read every one.

Keep building.

Jacob


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